"Privacy Policy
Effective Date: June 2026
1. Introduction
Asra AI ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By engaging our services or visiting our website at asraai.com.au, you consent to the practices described in this policy.
2. Who We Are
Asra AI is an AI-powered marketing services agency operating as a sole trader in New South Wales, Australia, Australia. We provide SMS lead generation, database reactivation, and full AI marketing services to business clients.
3. Information We Collect
3.1 Information you provide directly
• Name, business name and contact details (phone, email, address)
• Billing and payment information
• Business database information provided for lead generation campaigns
• Communications and correspondence with us
• Information submitted via our website contact forms or social media
3.2 Information collected automatically
• Website usage data, IP addresses and browser information
• Cookies and similar tracking technologies
• Analytics data relating to how you interact with our website
3.3 Third-party data
• Data your business provides to us for SMS campaign purposes
• Publicly available business information
4. How We Use Your Information
We collect and use personal information only for purposes that are directly related to our services, including:
• Delivering AI marketing and SMS lead generation services
• Processing payments and managing client accounts
• Communicating with you about your campaigns and our services
• Improving our products, services and website
• Complying with legal obligations
• Sending you relevant marketing communications (where you have consented)
5. SMS Marketing Compliance
As an SMS marketing agency, we operate in strict compliance with the Spam Act 2003 (Cth) and the Do Not Call Register Act 2006 (Cth). We require all clients to confirm they have obtained appropriate consent from their database contacts before we conduct any SMS campaigns on their behalf.
We do not send unsolicited commercial electronic messages. All campaigns include a clear and functional unsubscribe mechanism.
6. Sharing Your Information
We do not sell, rent or trade your personal information to third parties. We may share your information only in the following circumstances:
• With trusted service providers who assist in delivering our services (e.g. SMS platforms, payment processors, cloud storage), under strict confidentiality agreements
• When required by law, court order or regulatory authority
• With your explicit consent
• To protect the rights, property or safety of Asra AI, our clients or others
7. Data Storage and Security
Your personal information is stored securely in Australia and/or via reputable cloud providers with Australian data residency options where possible. We implement reasonable technical and organisational measures to protect your data from unauthorised access, loss, misuse or disclosure.
While we take data security seriously, no method of transmission over the internet is completely secure. We cannot guarantee absolute security of your information.
8. Data Retention
We retain personal information for as long as necessary to deliver our services and meet our legal obligations. Client campaign data is retained for a minimum of 7 years for tax and compliance purposes. You may request deletion of your personal information at any time, subject to our legal obligations.
9. Your Rights
Under the Australian Privacy Principles, you have the right to:
• Access the personal information we hold about you
• Request correction of inaccurate or out-of-date information
• Request deletion of your personal information (subject to legal obligations)
• Opt out of direct marketing communications at any time
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)
10. Cookies
Our website at asraai.com.au may use cookies and similar technologies to improve your experience. You can control cookie settings through your browser. Disabling cookies may affect the functionality of our website.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies independently.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Updated versions will be posted on our website at asraai.com.au with a revised effective date. Continued use of our services after any changes constitutes your acceptance of the updated policy.
13. Contact Us
For any privacy-related queries, requests or complaints, please contact us at:
Email: [email protected]
Website: asraai.com.au
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.