Terms of Service
Effective Date: June 2026
1. Agreement to Terms
These Terms of Service ("Terms") constitute a legally binding agreement between you ("Client", "you") and Asra AI ("we", "us", "our"), a sole trader operating in New South Wales, Australia, Australia. By engaging our services, signing a proposal or making payment, you agree to be bound by these Terms.
2. Services
Asra AI provides full AI marketing services including but not limited to:
• AI-powered SMS lead generation campaigns
• Database reactivation services
• SMS bot setup and management
• AI marketing strategy and consulting
• Campaign reporting and analytics
The specific scope of services, deliverables, timeline and fees will be confirmed in a written proposal or service agreement provided to you prior to commencement.
3. Client Obligations
By engaging our services, you agree to:
• Provide accurate, complete and lawfully obtained data for use in campaigns
• Confirm that all contacts in any database provided have given appropriate consent to receive SMS communications
• Comply with all applicable laws including the Spam Act 2003 (Cth) and Do Not Call Register Act 2006 (Cth)
• Provide timely feedback, approvals and materials required to deliver services
• Ensure all information provided to us is accurate and up to date
• Maintain confidentiality of any login credentials or access we provide
4. Fees and Payment
All fees are outlined in your service proposal or agreement. Unless otherwise agreed:
• Invoices are due within 14 days of issue
• Late payments may incur interest at 10% per annum
• We reserve the right to pause or terminate services for accounts more than 30 days overdue
• All fees are in Australian Dollars (AUD) and inclusive of GST where applicable
• Setup fees and deposits are non-refundable once campaign work has commenced
5. Intellectual Property
All strategies, systems, templates, workflows and methodologies developed by Asra AI remain our intellectual property. Campaign-specific content created exclusively for your business becomes your property upon full payment of all outstanding invoices.
You grant us a non-exclusive licence to use your brand assets, logo and materials solely for the purpose of delivering your campaign.
6. Confidentiality
Both parties agree to keep confidential any proprietary information, trade secrets or business data shared during the engagement. This obligation survives termination of the agreement for a period of 2 years.
We will not disclose your client database or campaign data to any third party except as required to deliver your services or as required by law.
7. Results and Warranties
We will deliver services with reasonable care and skill. However, we make no guarantee of specific results including lead volumes, conversion rates or revenue outcomes, as these depend on factors outside our control including market conditions, your product or service, and response rates.
Asra AI does not warrant that our services will be uninterrupted or error-free. Where third-party platforms (SMS providers, CRMs, etc.) are involved, we are not liable for their downtime or performance issues.
8. Limitation of Liability
To the maximum extent permitted by Australian law, Asra AI's total liability to you for any claim arising from or related to our services shall not exceed the total fees paid by you in the 3 months prior to the claim.
We are not liable for indirect, incidental, special or consequential damages including lost profits, lost data or business interruption, even if we have been advised of the possibility of such damages.
9. Compliance with Laws
You are solely responsible for ensuring your use of our services complies with all applicable laws and regulations. We reserve the right to refuse or terminate any campaign we believe may violate applicable laws, including spam, privacy or consumer protection legislation.
10. Termination
Either party may terminate the engagement by providing 30 days written notice. We may terminate immediately and without notice if you:
• Breach these Terms and fail to remedy the breach within 7 days of written notice
• Become insolvent or enter administration
• Engage in conduct we reasonably believe is unlawful or harmful
Upon termination, all outstanding fees become immediately payable. We will return or delete your data within 30 days of termination, subject to any legal retention obligations.
11. GST
All fees are inclusive of GST where applicable. Where we are registered for GST, a valid tax invoice will be provided upon payment.
12. Dispute Resolution
If a dispute arises, both parties agree to first attempt resolution in good faith through direct negotiation. If unresolved within 30 days, the dispute may be referred to mediation before either party commences legal proceedings.
These Terms are governed by the laws of New South Wales, Australia. Both parties submit to the non-exclusive jurisdiction of the courts of New South Wales.
13. Amendments
We reserve the right to update these Terms at any time. Updated Terms will be posted at asraai.com.au. Continued engagement with our services after any update constitutes your acceptance of the revised Terms.
14. Entire Agreement
These Terms, together with any signed proposal or service agreement, constitute the entire agreement between the parties and supersede all prior negotiations, representations or agreements.
15. Contact
For any questions regarding these Terms, please contact:
Email: [email protected]
Website: asraai.com.au